How to Vet an SEO Expert. (Hint: this works for almost any pro)

How to Vet an SEO Expert. (Hint: this works for almost any pro)

I might get some flack for this: but I think most SEO experts are con artists. Sure, there’s room for legitimate folks who study Google (and other) algorithms. Some of them are extremely knowledgeable, and do great work. But there is a serious undercurrent of snake-oil salesmen and half-baked “consultants” in the field. Here’s my…

Beginner Mistakes in WordPress: not using a Staging Site.
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Beginner Mistakes in WordPress: not using a Staging Site.

Easily a top-ten mistake I see beginner WordPress users making is updating plugins, themes, and other code on the live site. Updating your code on the live site, without checking to see if it’s going to break stuff, is what developers call “Cowboy Coding,” and it’s an epidemic among beginners. If you update it on…