We build websites too…
Unlocking Success Through a Web Strategy
In the fast-paced digital landscape, where attention spans are shorter than ever, your website’s effectiveness can make or break your online presence. At WP Steward, we understand the importance of clarity and functionality. Our website audit is rooted in the “Marketing Made Simple” model, guided by the principle that “If you Confuse, you lose.” Our ultimate goal is to help you eliminate confusion and ensure your website serves you well.
Understanding the Essentials of Our Sites
- Purpose and Problem-Solving:
- What does the website do?
- What problem are we solving?
- Is the website scannable?
- Copy Quality:
- How is the copy?
- We want proper grammar, sentence structure, and working links addressed
- Security Measures:
- Is the site secure?
- Brand Representation:
- Do we have a brand kit, and is it evident through your website?
- Clear Calls to Action:
- Is the call to action evident?
- Performance Metrics:
- How is the page speed?
- What about accessibility and SEO?
Websites as Marketing Funnels: Crafting a Clear Message
Websites, at their core, are powerful marketing funnels. The key lies in the ability of visitors to understand your purpose within 30 seconds or less. Each landing page should cater to a specific audience and possess distinct goals.
Digging Deeper: Addressing Key Components
- Defining Purpose:
- What does the website aim to achieve?
- How does it solve the user’s problem?
- Scannability Matters:
- Visitors should easily grasp the content.
- Is the website designed for easy scanning?
- Copy Excellence:
- Quality matters in every aspect of the content.
- Grammar, sentence structure, typos, and working links contribute to a seamless user experience.
- Security Check:
- A secure website is a trustworthy website.
- Are the security measures up to par?
- Brand Identity:
- Consistency is key.
- Does the brand kit shine through your website?
- Compelling Calls to Action:
- Guide the visitors on the next steps.
- Is the call to action prominent and compelling?
- Performance Evaluation:
- Speed, accessibility, and SEO play crucial roles.
- Our website performance optimization test, conducted through WebPageTest, provides a comprehensive analysis.
Results: Unveiling the WebPageTest Insights
We run your site through a website performance optimization test on WebPageTest to ensure a meticulous evaluation. The results will be presented, highlighting areas of strength and opportunities for improvement.
Your website built through WP Steward is your pathway to a more effective and impactful online presence. By addressing the fundamental elements outlined above, you’re not just maintaining a website; you’re cultivating a digital asset that propels your brand forward. Let’s eliminate confusion and set your website on the path to success.