Maketing to Fear vs. Educated Customers: a No-Brainer.

I'd rather you be educated on how the web works and not be a customer than to be my customer just because you're afraid. Creative Commons Image Attribution
I’d rather you be educated on how the web works and not be a customer than to be my customer just because you’re afraid. Creative Commons Image Attribution

I don’t primarily sell web code; I sell peace of mind.

I could easily market to fear. Fear sells extremely well: just check out the 24-hour news channel to see what I mean. The quickest way to make money in maintenance or insurance is to create a boogeyman and then be the hero who saves the day.

But here’s the thing: I don’t need to market to some sort of irrational fear that the hackers are waiting around the corner from your website, ready to pounce. They’re probably not.

I just need to educate you on how the web works. Specifically, how WordPress works.

Because once you figure out that the reason WordPress is free is the same reason it needs to stay updated and secure, it’s not irrational fear that will drive you to my digital doorstep, it’s common sense.

I don’t have the space in this blog post to do all of that educating, and I prefer to do my teaching in an inbox. That’s why I’ve written a sequence of five 6 emails which serve to educate you on how to properly care for your WordPress website.

You get those first five 6 emails when you subscribe to my newsletter list. I’m a little biased, but I think they are some of my best writing.

There’s a soft sales pitch in a few of the emails, because I do believe that what I’m offering is not only peace of mind but top-shelf WordPress services, and well worth the expense. But the primary goal of those 5 emails is to educate.

An educated customer is a much better customer, at the end of the day.

Sign up today to take the first step toward securing your WordPress website.

Y’know, for peace of mind.

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