Even the best content will often not be shared online, despite hours of effort and even significant financial investment. This post is my deep dive into what makes some content get shared, and how you can tee up your content to be shareable. There are 3 reasons why people aren’t sharing your posts: You made […]
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Alienating Customers, By Accident.
It’s easy to forget that your users may have never done this before. This morning I reported for jury duty to my local small town courthouse. As I left the house I remarked to my wife that I was intrigued by the prospect of experiencing first-hand something I’d only seen in overly dramatized TV shows, […]
Open Sourcing My Task Checklist for a Freemium Plugin update.
Over the weekend I updated Better Click To Tweet to a new version, and both premium add-ons got that glossy coat of paint to match. Since the beginning, it’s always been my training ground as I’ve learned to support a product, learned to sell a premium product, learned to product manage a product (I outsourced […]
WordPress Websites are not “Set and Forget.”
I used to view buying a website like I view ordering a meal at a nice restaurant. Figure out what I want, figure out the price, and if the two concepts meet with no friction given the amount of money in my bank account, go for it. The meal is prepared and enjoyed, and then pretty […]