Even the best content will often not be shared online, despite hours of effort and even significant financial investment. This post is my deep dive into what makes some content get shared, and how you can tee up your content to be shareable. There are 3 reasons why people aren’t sharing your posts: You made […]
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Tech folks: Stop calling things Easy.
When you call something “simple,” “easy,” or “self-explanatory” in product documentation, you’re insulting your reader. You should stop doing that. Let’s put it in another context to illustrate my point. Scene: local auto repair shop. Your mechanic emerges from under the hood holding a small piece of rubber between grease-marked pointer finger and thumb. “Here’s […]
What Matt Mullenweg is Getting Wrong In the 5.0 Release
But first, an attempt to empathize with the core team. The reality that many of us on the outside need to grasp is that Gutenberg and WordPress 5.0 needs to ship, and soon. The urgency, far from being a conspiracy theory or hostile takeover, is that it’s already late at this point. Many of the […]