Even the best content will often not be shared online, despite hours of effort and even significant financial investment. This post is my deep dive into what makes some content get shared, and how you can tee up your content to be shareable. There are 3 reasons why people aren’t sharing your posts: You made […]
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Long-time WordPress Folks Justifiably Erupt Over Fake News
Yesterday, a blog post started making the rounds in the WordPress community with an incendiary headline. “WordPress Bans Developers from Using WP in Plugin Names” First, the news was mostly fake and I am not here to really discuss what has been better discussed elsewhere. Second, the response was a lot of people quickly freaking […]
Alienating Customers, By Accident.
It’s easy to forget that your users may have never done this before. This morning I reported for jury duty to my local small town courthouse. As I left the house I remarked to my wife that I was intrigued by the prospect of experiencing first-hand something I’d only seen in overly dramatized TV shows, […]
Open Sourcing My Task Checklist for a Freemium Plugin update.
Over the weekend I updated Better Click To Tweet to a new version, and both premium add-ons got that glossy coat of paint to match. Since the beginning, it’s always been my training ground as I’ve learned to support a product, learned to sell a premium product, learned to product manage a product (I outsourced […]