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How to Vet an SEO Expert. (Hint: this works for almost any pro)

How to Vet an SEO Expert. (Hint: this works for almost any pro)

I might get some flack for this: but I think most SEO experts are con artists. Sure, there’s room for legitimate folks who study Google (and other) algorithms. Some of them are extremely knowledgeable, and do great work. But there is a serious undercurrent of snake-oil salesmen and half-baked “consultants” in the field. Here’s my…

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What Icy Roads Reminded Me about Web Coding

What Icy Roads Reminded Me about Web Coding

When you are driving on an icy road in a neighborhood, it makes sense to only go as fast as you are comfortable running into something. This has been the lesson I’ve learned looking out my front window over the past few days. The same can be said for web coding. Let me tell you…

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Why You Should Avoid Blogger.com like a Crazy Ex-Girlfriend.

Why You Should Avoid Blogger.com like a Crazy Ex-Girlfriend.

Blogger.com is like your rich and slightly neurotic girlfriend Julie’s house: Great for visits, bad place to live. When you live there, at first it’s a storybook! She pays for everything, lets you live there rent free, makes it easy for you to do what you want, and you can just keep adding stuff to…

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shopping cart

The Proprietary Shopping Cart Fiasco: A Rant.

Based on my experience since becoming a web developer, I’m glad I don’t work in television, because I’d never enjoy shows the same way. Last week I went online to purchase a ticket to a local sporting event, and was greeted with the bright red text “Please refrain from using any special characters in your…

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Lady with graduation cap and gown

Maketing to Fear vs. Educated Customers: a No-Brainer.

I don’t primarily sell web code; I sell peace of mind. I could easily market to fear. Fear sells extremely well: just check out the 24-hour news channel to see what I mean. The quickest way to make money in maintenance or insurance is to create a boogeyman and then be the hero who saves…

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light bulb floating above hand

How to display your Favicon in an embedded WordPress Post.

Today, I learned that if you are old-school and haven’t set up a site icon (a feature introduced in WordPress 4.3 I didn’t see the need for because I had already set a custom favicon using other methods back-in-the-day) , when your posts are embedded on someone else’s site (a feature introduced in 4.4 this…

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Cowboy riding a horse

Sometimes it pays to Cowboy Code.

“Im going to regret this moment” I said out loud as I ignored my own advice about having a server-level backup before I started messing around with my server settings. When I am working on client sites, I am beyond careful to never code on the live site, and to have multiple redundant backups, so…

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Typewriter with a piece of paper that says "update"

Update Your Site To WordPress 4.4, like a Pro.

Last week I watched live as the WordPress core developers rushed down to the wire to release version 4.4. It was the first release that I’ve been around to watch be pushed live, and it was really fun. I make my money on keeping people’s WordPress installs up to date and backed up, but I…

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Red background with "Sale"

Cyber Monday and The Freelancer’s Dilemma

As I write this, the onslaught has already begun of companies offering absurd deals on their products in honor of Black Friday, Small Business Saturday, Businesses You Should Support Sunday, Cyber Monday, and Please Somebody Give Me Money Tuesday. It’s the week where we all try to sell you stuff. As a freelancer with a…

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Stage

Beginner Mistakes in WordPress: not using a Staging Site.

Easily a top-ten mistake I see beginner WordPress users making is updating plugins, themes, and other code on the live site. Updating your code on the live site, without checking to see if it’s going to break stuff, is what developers call “Cowboy Coding,” and it’s an epidemic among beginners. If you update it on…

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little present wrapped in brown paper and a red bow.

WordCamp Raleigh 2015: An Unsuspecting Organizer’s Wrap-up.

We just finished WordCamp Raleigh 2015, and I wanted to take a few minutes to verbally process what went down. First, I was not an organizer, and feel like the height of an imposter when I call myself one, but my name tag did say “Organizer” right there on the bottom, so I suppose I…

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Jenga blocks

Build Your Business, or Learn To Code: Pick One

Still Processing how great WordCamp Raleigh 2015 was for my first time pseudo-organizing and helping out. You can expect a post about that soon. But here’s a bit of a rant that I drafted before the conference. I see too many DIY WordPress folks trying to do these four things: learn enough code to make…

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