Even the best content will often not be shared online, despite hours of effort and even significant financial investment. This post is my deep dive into what makes some content get shared, and how you can tee up your content to be shareable. There are 3 reasons why people aren’t sharing your posts: People Don’t…
Your website is the digital face of your business, and it needs to shine. A website audit is your compass to navigate through the digital wilderness. It’s not just about SEO; it’s about understanding every aspect of your online presence, from content and design to usability. In this blog post, we’ll take you through the…
Website maintenance is the process of monitoring your website’s overall health and performance. Unhealthy websites are a playground for hackers, slow your site down, and can cause unwanted technical issues. With any of our managed hosting plans, we will update your plugins and themes and monitor your web server to keep your site working at…
The short answer: A host stores your website data and files on a web server. If you have a website you need a host, but not all hosts are the same. Think of a server as a storage building for your digital data. If you have lots of valuables or enough items to fill up…
This mom-and-pop shop has been in the WordPress space for over a decade. We both went all-in with WordPress and helping people online when we hit career speed bumps and our college degrees were not cutting it. We started looking for ways to make money without selling our souls to the corporate world or neglecting…
As a general rule in life, you should not apologize for things that are not your fault. Years (decades?) of the half-true mantra of “the customer is always right” have infected the customer service industry to the point where we are now apologizing for things that are not our fault, and using apologies as a…
Yesterday, a blog post started making the rounds in the WordPress community with an incendiary headline. “WordPress Bans Developers from Using WP in Plugin Names” First, the news was mostly fake and I am not here to really discuss what has been better discussed elsewhere. Second, the response was a lot of people quickly freaking…
It’s easy to forget that your users may have never done this before. This morning I reported for jury duty to my local small town courthouse. As I left the house I remarked to my wife that I was intrigued by the prospect of experiencing first-hand something I’d only seen in overly dramatized TV shows,…
Over the weekend I updated Better Click To Tweet to a new version, and both premium add-ons got that glossy coat of paint to match. Since the beginning, it’s always been my training ground as I’ve learned to support a product, sell a premium product, learned to product manage a product (I outsourced much of…
I used to view buying a website like I view ordering a meal at a nice restaurant. Figure out what I want, figure out the price, and if the two concepts meet with no friction given the amount of money in my bank account, go for it. The meal is prepared and enjoyed, and then pretty…
I develop (and support) WordPress plugins. Recently a user of one of them had installed it and another plugin, and they were not playing nicely with one another, resulting in broken links on his site. The other developer was not responding to inquiries, and when I installed the offending plugin in my test environment, it…
Jim Richter probably didn’t wake up that morning planning to be the subject of international news. He was most likely just going to spend it like every other Thursday, being pastor of a small church in Johnson City, TN. I’ll bet there was coffee involved with his master plan. Instead, his website got hacked to…
Think of WordPress as a package delivered to your doorstep by the FedEx gal. Think of your WordPress theme as a supplemental package delivered by UPS. Think of your 20 different WordPress plugins as an stack of smaller packages delivered by UPS, FedEx, the US Postal service, a local courier service, and one or two…
I’m a web guy, and my site got hacked. There’s almost no explaining the sinking feeling when you log into your web site and find it hacked. But because I had a backup plan, getting my site back online and free of malware was simple and painless. It turned what would have been days of…
When you call something “simple,” “easy,” or “self-explanatory” in product documentation, you’re insulting your reader. You should stop doing that. Let’s put it in another context to illustrate my point. Scene: local auto repair shop. Your mechanic emerges from under the hood holding a small piece of rubber between grease-marked pointer finger and thumb. “Here’s…