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the words "How I Hope to Stop Repeating Myself" on a background of repeated shadows and building architecture.

regular / October 20, 2019

Open Sourcing My Task Checklist for a Freemium Plugin update.

Over the weekend I updated Better Click To Tweet to a new version, and both premium add-ons got that glossy coat of paint to match. Since the beginning, it’s always been my training ground as I’ve learned to support a product, learned to sell a premium product, learned to product manage a product (I outsourced […]

regular / February 8, 2016

How to Vet an SEO Expert. (Hint: this works for almost any pro)

I might get some flack for this: but I think most SEO experts are con artists. Sure, there’s room for legitimate folks who study Google (and other) algorithms. Some of them are extremely knowledgeable, and do great work. But there is a serious undercurrent of snake-oil salesmen and half-baked “consultants” in the field. Here’s my […]

regular, tech support / January 19, 2016

Why You Should Avoid Blogger.com like a Crazy Ex-Girlfriend.

Blogger.com is like your rich and slightly neurotic girlfriend Julie’s house: Great for visits, bad place to live. When you live there, at first it’s a storybook! She pays for everything, lets you live there rent free, makes it easy for you to do what you want, and you can just keep adding stuff to […]

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