It’s easy to forget that your users may have never done this before. This morning I reported for jury duty to my local small town courthouse. As I left the house I remarked to my wife that I was intrigued by the prospect of experiencing first-hand something I’d only seen in overly dramatized TV shows, […]
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Open Sourcing My Task Checklist for a Freemium Plugin update.
Over the weekend I updated Better Click To Tweet to a new version, and both premium add-ons got that glossy coat of paint to match. Since the beginning, it’s always been my training ground as I’ve learned to support a product, learned to sell a premium product, learned to product manage a product (I outsourced […]
How to Vet an SEO Expert. (Hint: this works for almost any pro)
I might get some flack for this: but I think most SEO experts are con artists. Sure, there’s room for legitimate folks who study Google (and other) algorithms. Some of them are extremely knowledgeable, and do great work. But there is a serious undercurrent of snake-oil salesmen and half-baked “consultants” in the field. Here’s my […]